The extraordinary thing about Instagram is its lively, multicultural and appreciative community. How this community works, what the most important rules of the community are, and how to make your photos and videos more visible are described in the following.
The real-time effect
Unlike Twitter or Snapchat, real-time communication on Instagram has not been so much in the spotlight so far. Because on the Instagram profile published snapshots in the form of photos and videos are usually initially processed in peace, before sharing with the community a few hours (or days) later. Instagram is now serving a majority of its members to express their own desired online identity – similar to Facebook. Publicly accessible content is accordingly strictly curated.
If photos or videos are clearly visible in the distant past, they are usually provided with the hashtag “#latergram” or “#flashback”, because the members of the community nevertheless assume that a photo or video will be shared at the moment in which it also originated. In other words, it could be irritating to your followers if you post a photo of a long-ago vacation or a winter photo in spring without further explanation in their caption. It is therefore advisable to post photos or videos that have an obvious temporal reference as soon as possible after they have been created, or else to tag them with a hashtag such as #latergram.
A stronger real-time relationship has now moved in with the short-lived Instagram stories that are well received by the community. Instagrammers show the small moments of their everyday life analogous to the Snapchat-Stories. In his article, Jan Tissler describes what the Instagram stories are about and how they can be used as a company.
Like and comment on photos
To tag a post, simply tap the photo or video twice in succession. It appears for a few milliseconds a white heart in the middle. (Alternatively, you can also tap the heart icon below the photo or video, of course.) As soon as an Instagrammer “likes” your photo or video post, a small balloon appears with the number of new likes above the “Activity “.
To undo a “Like”, just tap the “Like” icon again. You can see all of your likes in the Options section of your Instagram profile by tapping the cogs icon (iOS) or the three dots (Android, Windows Phone) and clicking “Posts” you like “type.
As mentioned earlier, users like to instantly share a “Like” on Instagram, sometimes in a hurry, as they scroll through their image stream or homefeed, or discover your photo or video in Search and Explore. Whether your photo or video is licked depends largely on its quality or “stopping power” and above all on the choice of suitable hashtags.
Comments can be added to both your own and someone else’s posts by tapping the balloon below the photo or video. As a rule, users’ comments are rather short and express spontaneous enthusiasm for your contribution. Of course, there are exceptions here in which users express their dislike of your image, which, however, is not etiquette on Instagram and rather rare. Furthermore, comments are used to ask questions about the post, such as which app the image or video has been edited, where the location is in the picture or if and where to buy the product.
Most Instagrammer use emoticons or emojis for comments. Next to smileys, icons that show or underline the content of the photo are also popular. For example, if the photo shows a flower, annotations are often accompanied by emojis of flowers. This is a playful way to express sympathy among like-minded people.
In addition, users sometimes use commentary to add hashtags that you did not even remember when describing your photo or video, or that you did not know yet. You can now add these hashtags to your photo or video post in another comment or post-processing of your caption. (The background to this is that each Instagrammer can only tag their own photos or videos.) This will make your contribution available to an even wider audience. This form of communication shows the appreciation of the community members. In addition, the user has a hashtag that demonstrates his or her own knowledge of the platform and attracts the attention of your followers as well as users watching your post on Instagram.