How important is Facebook Marketing for your personal marketing mix? The question is justified, because even today more and more marketers are discovering the advantage of Facebook. The reach that you can generate with Facebook is for many in the first place. Only at second glance does it seem that factors such as brand building, customer retention or reputational growth are important. The truth is: Facebook is an excellent tool for all of these things, because the world’s largest social network offers a variety of mechanisms to be successful on the Internet for yourself or your company – if you know how it works and what you want to come up with intelligent measures.
Like other disciplines in online marketing, Facebook marketing follows certain rules. If you put these rules, tips, tricks or techniques (whatever you want to call them) sensibly and deliberately, nothing stands in the way of success.
For this reason, however, the “initial mindset” must be right at the very beginning. By this I mean that you have to be aware that a Facebook page has to be an integral part of your own online marketing.
Anyone who is not aware of this and only sets up a Facebook page because everyone is doing it now or because it is part of the good sound has already lost. Such a strategy will not lead to successful Facebook marketing.
Much more likely, the opposite will happen: Lack of adjusting successes, it quickly leads to frustration and the channel itself is questioned. Facebook marketing means engaging in it for a long time and doing it vigorously.
Only then is one ultimately able to get out of Facebook as a channel and also what it was originally intended. The development of a suitable strategy is imperative and must not be overslept in any case: Without strategy, you will not be successful and most likely hapless behind your own options.
To give potential fans a good reason to become true fans
So if you’ve made friends with the idea that you have to really take it seriously for successful Facebook marketing with Facebook, you can take care of new fans. The number of fans is not the only criterion for a successful Facebook page (more on that later), but without a fan, you can not create a range.
Very important: On the Internet, users are now flooded with content on every corner and many marketers do not bother. There are also countless Facebook pages that present somehow the same topics and also similar content.
Anyone who is new to Facebook and wants to be successful here should immediately set up his Facebook marketing at a high level, because only then it is even possible to inspire many fans for themselves. For this you have to stand out from the crowd and offer people something that they do not get on other Facebook pages.
Facebook marketing stands and falls with the advantage that you can offer your fans. If you follow the same strategy as the competition, you will not be able to settle in the long term.
If that’s the case, potential fans will not see any real benefits in becoming real fan page fans. Consequence: The growth stagnates or even goes back – but if you manage to focus your Facebook marketing in such a way that you offer potential users real added value, then the fan numbers will increase.
Such added value can be, for example, exclusive content that is only published on Facebook – and definitely nowhere else. The message to potential fans is clear: You have particularly high-quality content on offer, but they only published on a specific channel – namely Facebook.
This creates pressure and forces potential users to become fans of the Facebook page, because if they do not, they miss that content and can not benefit from it. Exclusive content, which of course also has to be extremely high-quality, is therefore an excellent means of generating and retaining fans – perfect for successful Facebook marketing.
High-quality and exclusive content can only be fully effective if they also have a certain amount of reach. Especially with young Facebook pages, it can happen that this range simply is not there yet.
Result: Even if you offer this content, no new fans are attracted. The solution to this problem sounds hard, but works – because more than stamina and perseverance is not needed.
Such content is spoken around, online and offline. In addition, one can look for multipliers or friends and acquaintances (you may even know some multipliers and / or influencers) ask if they want to share certain content initially.
Also, some advertising directly via Facebook can not hurt to push your own Facebook marketing. The same applies to every other coverage channel that you have – it is legitimate to point out the new Facebook channel there a few times.
Irrespective of this, it is always important to know exactly when content is published. As a publisher, one should not assume that the users will read this at some point – that’s not how Facebook Marketing works.
Ideally, one would adjust the time when most users are online on their own target group on Facebook. This can be in the morning at 9:20 am or even on Sundays at 9:00 pm, in many industries and thematic areas this time varies.
To find out, you have to publish content and analyze when it has had the biggest impact on traffic and reach. With the statistics and analysis tools from Facebook, this can be easily determined, many external service providers also offer solutions.
When the optimal times have been determined, you can tailor your own content publishing behavior. In this way, one manages to reach much more users with his content than if he is flying blind – and then the own Facebook marketing will be much better.